Moving Forward to Serve You
A brief glance at Mark Seiden's marketing strategy illustrates the degree to which he sets himself apart from all other local real estate agents. A true innovator and fervent believer in the benefits of high technology, Mark is constantly adding aggressive techniques to his approach to selling real estate.
Because the Internet is revolutionizing the real estate business, and is now considered to be one of the most effective ways to reach local as well as long distance buyers, Mark uses it to its fullest advantage. His listings appear on over 25 websites. These include Realtor.com, Homes.com, Craig's List, Yahoo plus all of the major real estate companies' websites including Coldwell Banker, Houlihan Lawrence, Prudential, Century 21, Keller Williams, Re/Max and many others, big and small.
His own website, homeman.net, offers Listingbook, a service which enables one to search the multiple listing service (MLS) like an agent. Buyers input their criteria for a home to conduct instant property searches and obtain personalized, ongoing communication with Seiden. Sellers receive a morning report which provides a detailed summary of the activity that occurred during the previous day. The information is formatted in an easy-to-read report and emailed to the seller every morning there is new activity. The comprehensive report includes home finder activity (recently added or updated properties that match one's home finder criteria), favorites activity (notifies one of updates to their favorite properties), open houses, agent notes and calendar activity. The seller also may compare area sales in their neighborhood.
His website also features a community resource directory with links to local attractions, schools, places of worship, etc. Additionally, one can link to Zoomnia, a free, wide-ranging referral program so if one needs an accountant, a painter, or even a yoga instructor. One may pose an anonymous question and receive responses from up to three different experts. And, best of all, visitors may request a variety of free, informative, special reports full of valuable information for both home buyers and sellers.
Mark was the first agent in the New York area to use Virtual Tours to benefit both his sellers and buyers. The newest Virtual Tours employ cutting edge technology to produce a video walk thru. Additionally, one can print a flyer of the property and obtain a map of the area. The tours include drawn floor-plans for each property so one can just click on the camera icon to view any room in the house and even print the floor plan including the room dimensions. These tours are an exceptional state-of-the-art marketing tool because they can be accessed by buyers located anywhere in the world. The tours also save prospective buyers a tremendous amount of time and energy, enabling them to conveniently begin a home search without having to leave their computer terminal. According to Seiden, "Virtual Tours have already proven to be a tremendous success. I had an accepted offer on my first virtual listing within five days of putting it on the web."
Mark Seiden's most recent marketing program uses the latest in customer service 24-hour technology. His Interactive 800 telephone service provides instant information about a property, immediately capitalizing on a homebuyer's initial interest. When potential homebuyers call the 800 number posted at the property, as well as featured in direct mail, they receive a complete recorded description of the property. They are then given the opportunity to enter a fax number and automatically receive a brochure with full details about the property, all within sixty seconds. And, if they're calling from a cellular phone, they can receive a text message about the property. The instant availability of this information is a distinct marketing advantage for sellers. Moreover, the system identifies the source of each inquiry and is a valuable tool for determining the most effective methods of advertising for each property.
Mark offers innovative tools to sell homes quickly such as free home "engineering" inspection, free home staging and 24 hour-online showing log and feedback reporting. Mark's sellers are given an opportunity to have a one two-hour house inspection, with no expense to the owner. The report provides a detailed list of items that the sellers may either repair, or be prepared to discuss with a buyer during a negotiation.
To help sell a home, Mark brings in a professional stager, at his expense. According to Seiden, it's been documented that a "staged home spends 80% less time on the market compared to non-staged homes."
As a result of our Centralized Showing Service, sellers have 24/7 internet access to their own showing activity and feedback from the potential buyers who visited their property. There's immediate feedback and no more waiting for phone calls or mail!
Mark points to his marketing approach and the use of high technology as the primary reasons he is able to get top dollar for his listings. This also explains why he is able to sell homes that have previously sat on the market without sufficient activity with other agencies, to generate an acceptable offer. Mark believes that his investment in hi-tech marketing pays big dividends for his clients, and helps them achieve their ultimate goal: a higher net profit upon sale.